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Creative studio · Dubai · 20+ years of World Expos

Creating stories.
Shaping experiences.
Moving audiences.

Immersive experiences, World Expo pavilions and LED content for governments, cultural institutions and brands across the Gulf.

See the work
20+years delivering World Expo content and pavilions
4pavilions at Expo 2020 Dubai: Egypt, Palestine, Australia, Colombia
112screens of 3D content and interactives in the Egypt Pavilion
27government bodies and global brands we have worked with

World Expos

Two decades of World Expos

  1. 2005Expo Aichi, Japan →Greek Pavilion. Main contractor for the Hellenic Foreign Trade Board (now Enterprise Greece).
  2. 2008Expo Zaragoza, Spain →Greek Pavilion. Main contractor for the Hellenic Foreign Trade Board.
  3. 2010Expo Shanghai, China →Greek Pavilion. Main contractor for the Hellenic Foreign Trade Board.
  4. 2020Expo 2020 Dubai →Egypt, Palestine, Australia and Colombia pavilions, with every ASGC/ASI pavilion managed by our CEO as Expo Manager.

Selected work

Pavilions, ceremonies
and immersive spaces

All projects →

Featured case · Expo 2020 Dubai

Egyptian Pavilion: a journey through Egypt’s past and future

Experience design and execution across four levels of a 19-metre pavilion: 112 screens of 3D content, interactives and a bespoke 3D simulator. 1.5M visits and 3rd place in the BIE Interior Design Award.

Read the case study →

What we do

From the first idea
to the opening day

01

Pavilion & experience design

Visitor journeys, spatial storytelling and interactive applications for Expo pavilions, museums and visitor centres.

02

Immersive & LED content

Projection mapping, panoramic and anamorphic LED, 3D worlds made for large-scale screens and live shows.

03

Film & video production

Commercials, documentaries and brand films, from location shoots across the region to the final grade.

04

Motion, 3D & animation

Motion graphics, 3D content and 2D character animation that make complex stories simple.

How we deliver

We design the experience and create the content, working side by side with the builders so the space, screens and story open together.

  1. STEP 1ConceptNarrative, visitor journey and creative direction.
  2. STEP 2DesignSpatial layouts, screen plans and storyboards.
  3. STEP 3ContentFilming, 3D, motion and interactive software.
  4. STEP 4InstallOn-site mapping, calibration and show control, with our installation partners.
  5. STEP 5OperateSupport and content updates through the run.

3AM Lab

Our own AI tools,
built for scale

Cutmate, our in-house AI pipeline, manages thousands of clips and assembles timelines for large tourism and government content programmes. It means faster edits and more versions on the same deadline. 3AM Studio, our second tool, turns a brief into a shot list and storyboards in English and Arabic.

Trusted by governments and global brands

Government, culture & giga-projects

Expo 2020 Dubai
NEOM
Saudi Ministry of InteriorMinistry of Interior
Roads and Transport Authority Dubai
Global Village
Technology Innovation Institute
United Arab Emirates University
Dubai Internet City

Brands

Emirates
Aramco
Cisco
Siemens
TotalEnergies
Volkswagen
McDonald’s

Questions

Good to know

What does 3AM do?
3AM is a creative studio in Dubai, founded in 2015. We design visitor experiences for Expo pavilions, museums and visitor centres, and we create the content that runs on them: immersive and LED content, projection mapping, anamorphic 3D, film and video, motion graphics and animation.
Have you worked on World Expo pavilions?
Yes, for more than twenty years. We were main contractor for the Greek Pavilion at Expo 2005 Aichi, Expo 2008 Zaragoza and Expo 2010 Shanghai. At Expo 2020 Dubai we worked on the Egypt, Palestine, Australia and Colombia pavilions, and our CEO was Expo Manager for every ASGC/ASI pavilion.
Where do you work?
Our core team is in Downtown Dubai. We deliver across the UAE, Saudi Arabia, Qatar and the wider Gulf, with production teams in Greece, France and Thailand that scale with each project.
Do you build the pavilion or stand?
We design the experience and create the content. We work side by side with the builders and our installation partners, so the space, the screens and the story open together.
Do you use AI in production?
Yes, where it helps the story. Our in-house tools manage thousands of clips and assemble timelines for large content programmes, and turn a brief into a shot list and storyboards in English and Arabic.
How do we start a project?
Send a brief through the contact page or WhatsApp. A producer replies within one working day. NDA available on request.

Your next story
starts here.

Send us a briefDownload credentials (PDF)