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Expo 2020 Dubai · Spatial & experience design
Egyptian Pavilion: a journey through Egypt’s past and future
- Client
- Arab Republic of Egypt, Ministry of Trade and Industry
- Location
- Expo 2020 Dubai, UAE
- Our role
- Experience design and execution: spatial journey, content, interactives
- Scale
- 4 levels · 19 m high · 112 screens
The challenge
Tell the story of a country with thousands of years of history, and show where it is heading, inside one pavilion that visitors walk through in minutes.
The idea
Under the theme “Legacy Empowering the Future”, a vertical journey from past to present to future across four levels. The work began with a cross-country shoot, capturing Egypt’s landscapes and cityscapes first-hand, so every screen in the pavilion carries real places rather than stock.
What we made
112Screens of 3D contentCreated and installed for every screen in the pavilion.
4Levels of visitor journeySpatial and experience design through a 19-metre-high building.
1Bespoke 3D simulatorA ride-style experience built for the pavilion, plus interactive applications.
Impact
1.5Mvisits in six months
3rdBIE Interior Design Award, medium-sized pavilions
2ndExhibitor Magazine public vote, behind only Peru
“A miniature version of Egypt, with all its details.”
Credits
Experience design & execution3AM
Content & interactives3AM
Build, fit-out & delivery partnersASGC · ASI · WWF (consultant)
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