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Drones forming a horse above Meydan Racecourse at the Dubai World Cup closing ceremony
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Closing Ceremony · AI · 3D/CGI · VFX · Motion

Dubai World Cup: a grand show for a grand story

Client
Dubai World Cup
Location
Meydan Racecourse, Dubai, UAE
Our role
Content design and production: AI, 3D/CGI, VFX, motion graphics, drone show synchronisation
Scale
4 screens · 100 m main screen · 30K resolution

The challenge

Tell the story of His Highness Sheikh Mohammed bin Rashid Al Maktoum and his first horse across four screens at 30K resolution, in sync with a live drone show, and deliver it in six weeks.

The solution

One story, told across the screens and the sky.

AI, 3D/CGI, VFX and motion graphics came together in a single film spanning two 50 m screens, a 100 m main screen and a fourth, detached screen above it, with content leaving the top of the screen and reappearing in the drones overhead.

Low-resolution footage was upscaled to hold up at 30K, every scene featuring His Highness was handled with the care the subject demands, and a pipeline built for 200GB files kept teams in different locations working as one.

By the numbers

100 mMain screenFlanked by two 50 m screens, with a detached fourth screen above.
30KResolutionArchive footage upscaled to hold up across the full canvas.
1Synced drone showContent leaves the top of the screen and reappears in the sky.
6 weeksFrom brief to showA pipeline built for 200GB files, shared across teams in different locations.

Credits

Content design & production3AM
AI, 3D/CGI, VFX & motion3AM
Drone show synchronisation3AM